The Problem
Revenue stuck. Systems started. Systems abandoned.
The business
- —OVRNITE (sleep) and JMPSTRT (energy) — two products
- —A growing email list with a small active buyer base
- —Churn running above target
- —Early-stage revenue with room to scale
- —Solo founder running content, email, product, ops
The pattern
Chad starts structured, then drifts. Builds a system, abandons it for whatever feels urgent. The content-to-email-to-subscriber loop that compounds growth never runs consistently.
The bottleneck was not capability. It was consistency. He needed something that held the structure for him and flagged when he was about to break it.
What Was Built
13 skills. Two MCP integrations. One day.
The EA runs in Claude Code with direct Klaviyo access via MCP — reads list data, drafts emails, and stages campaigns without Chad opening the platform.
morning-coffee
Daily briefing pulling live Klaviyo data — list size, subscriber trend, campaign metrics. KPIs, today's priorities, week's top 10.
weekly-content
One command produces the full week: pillar piece angle, email draft, 3 social captions, and a video hook.
email-writer
Writes and stages emails directly in Klaviyo via MCP. Chad reviews and sends — no platform required.
flow-writer
Builds Welcome, Post-Purchase, and Winback sequences. Stages them in Klaviyo ready to activate.
metrics-review
Friday KPI scorecard. Pulls Klaviyo data, scores the week against Phase 1 targets, surfaces one action.
cro-audit
Deep page audit: researches competitors, benchmarks category, diagnoses conversion breaks. Outputs ranked fixes with specific copy.
strategy
Extended thinking for real decisions — pricing, positioning, offer structure. Researches before recommending.
+ 6 more
content-calendar, metrics-track, session management (start, close, welcome), and weekly-loop circuit breaker.
How It Works
The weekly loop runs on command.
Every morning the EA pulls live Klaviyo data and surfaces the day's priorities. If Chad drifts from the schedule, it flags the conflict once — then follows his call.
Mon
/weekly-content
Pillar + email + social captions
Tue
/email-writer
Stages directly in Klaviyo
Wed–Thu
Publish
EA provides step-by-step
Fri
/metrics-review
Scorecard + one next action
The learning system: Every morning the EA reads a preferences memory file and adapts its briefing format, section order, and depth to how Chad actually works. By week four it runs exactly how he thinks.
Results
System live. Weekly loop running from day one.
Mar 31
Delivered
Built and shipped in one day
13
Skills deployed
All live and running
+$5K/mo
Revenue target
Within 30 days
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